William Maher

Michelob Ultra · FCB NY

Dreamcaster

A blind man's dream of becoming a sports broadcaster — realised through proprietary real-time AI technology. Cameron Black live-commentated a Knicks playoff game from a custom-built experiential studio in Brooklyn. Broadcast on MSG Network.

Cannes Grand Prix Sports Emmy One Show

Production: HELO · Producer: Max Knies · DP: Greta Zozula
Corona Cero · Townhouse/Grey

Golden Venues

Olympic stadium seats from Paris, installed at iconic destinations across nine countries — reminding people to take in life's golden moments.

Production: HELO · Producer: David Marks
BMW / MINI · Anomaly

MINI Launched By ___

Eight films and 32 campaign assets across four countries and six cities — from Goodwood to Venice Beach to Hong Kong. Shot at the height of the pandemic with multiple remote crews.

Production: HELO UK
American Express · Dentsu

Business Class

A six-film campaign featuring Nick Offerman and Patti LaBelle, explaining small business fundamentals through the lens of their respective crafts.

Production: HELO · Producer: Max Knies · DP: Greta Zozula

Supply Chains — Nick Offerman

Financing — Nick Offerman

Spend Capacity — Nick Offerman

Expense Management — Patti LaBelle

Scaling — Patti LaBelle

Digital Transformation — Patti LaBelle
Deloitte · Direct

The Decision

An anthemic narrative for Deloitte's new Sustainability, Climate & Equity division — setting a complex global challenge in a personal, human tone.

Production: HELO · Producer: Max Knies · DP: Sidney Unga
Universal Pictures · Amazon Prime Video · Illumination

Grinchmas Tree

A 30-foot Grinch Tree installed at Rockefeller Center, drawing tens of thousands of visitors and reaching millions through NBC's Today Show.

Production: HELO · Producer: Aileen Martinez
Universal Pictures

Jurassic World

Pesky pteranodons cause mayhem at the opening of the new Jurassic World in Universal City. Thank goodness for intercept drones.
Nomadicus

Berlin Annual Snow Games

Fun & Games on the Feld.

William
Maher

William Maher is a director, writer, and creative director whose creative career began in architectural modelmaking — a hands-on craft that led him into art direction in the film industry. After relocating to Hollywood in the mid-1990s, he joined Warner Bros. during a pivotal shift in the industry, working in visual effects just as analog techniques gave way to digital tools. That transition shaped a lasting belief: that technology evolves to serve the human craft of storytelling, not replace it.

His feature Sleepwalking premiered and sold at Sundance in 2008. His recent project Dreamcaster — an experiential film for Michelob ULTRA that used AI and machine learning to enable a blind sports journalist to commentate a live basketball game — became one of the most awarded branded content projects ever made.

His multi-disciplinary work continues to explore how new tools can be used to clarify creative intent, align collaborators, and serve the creative process. He is currently developing The Archivist and a new iteration of Ascent from Akeron as feature projects.

Directors Guild of America

Member
Cannes Lions Grand Prix — Entertainment Lions for Sport

+ 2 Gold · 3 Silver · 2 Bronze · Dreamcaster, 2023
Sports Emmy — Outstanding Digital Innovation

Winner · Dreamcaster, 2024

Nominee · Outstanding Short-Form Sports Documentary
The One Show — 3 Best in Discipline · 14 Gold · 10 Silver · 6 Bronze

Dreamcaster, 2024
Sundance Film Festival — Feature Sale

Sleepwalking, 2008